Do the LA Times and the New Yorker have something in common?
Yes, both of them did unique hit pieces on Republicans last week. The LA Times began an expose’ of the new governor of California on Wednesday October 1st and ran it up until the election on October 7th. .
The New Yorker ran a cover of President Bush on a horse with the President wearing horse blinders. The New Yorker with the attack cover was the October 13th issue. It reached the newstands last week.
The anti-Republican hit pieces are the only subject these two print vehicles have in common. The business consequences for the LA Times and the New Yorker are different.
I focus on commerce in this blog. Whether the hit piece on the new governor, in the LA Times had an effect is up to researchers to investigate.
Preliminary data from exit polls suggest Governor Schwarzenegger may have benefited from the hit piece. The proportion of women to men who voted for Arnold and the reverse percentage of men to women who voted in favor of the Recall doesn’t appear to have changed over the month prior to the actual election. No gender effect was probably positive, the hit piece was seen as dirty campaigning. 
There can be business consequences to partisan hit pieces.
I don’t think the New Yorker will be hurt, because the readers of the New Yorker know the magazine is directed at the nattering nabobs of the Upper Westside of Manhattan. No surprises. The same is true for New Yorker advertisers who also know the nature of the readership. The magazine looses money and has lost money for decades…. so it can not be considered a business. Running the New Yorker is a hobby. Rich publishers buy and sell the magazine for social status purposes. Offending a few readers doesn’t matter. Only the charitable hobbyist who owns and subsidizes the New Yorker matters.
The same is true for dozens of national magazines from The Nation to the New Republic. If the owners of the New Yorker are part of the nattering nabob set, then the partisan hit piece probably had no consequence.
The opposide is true of the LA Times. The hit pieces by the new editor, John S. Carroll, will have serious, harmful consequences for the LA Times. The few thousand cancelled subscriptions are irrelevant.
The biggest problem is that Carroll has been trying to recruit good new talent for the paper. The LA Times, like many big newspapers has had a static to declining readership for several decades and the decline has been rapid in the past two years. Nearly 200,000 readers have left the LA Times.
The paper has also made the mistake of attacking a highly respected leader of the film industry. The film industry has its world capital in Los Angeles.
Carroll’s campaign to recruit good new talent has come to an end. The paper has suddenly earned itself a reputation as a partisan tabloid with the demagogic hit pieces that Caroll published last week. The LA Times has tarnished its own reputation for several years into the future.

To understand the consequences imagine a recruiting luncheon that Carroll might schedule with a rising star currently at the Herald Tribune.
Carroll: ‘We can offer you a great future as a journalist, high pay and the excitement of living in a vital and important city.’
Young hotshot journalist: ‘John, you can kid yourself, but you can’t kid me. My friends think you are trying to make the LA Times into a tabloid. That is not for me. You have taken sides with the Democrats in a state that will likely go Republican over the next few years. That doesn’t seem like a newspaper with a future especially since the suburbs of LA voted overwhelmingly for the recall and for Arnold. But worst of all, in your much vaunted city, your people are being left out of the excitement. The film industry considers you and your staff to be lepers.’
Carroll: ‘Is there anything I can do to change your mind?’
Young hotshot journalist: ‘That is your problem, not mine.’